Andy Roberts | 9th October 2020
Are you wondering what great SEO means in 2020? If so, read on. The steps you need to take to optimise your site for the search engines have changed over the years. Google is now more adept than ever at identifying quality sites offering useful information and a great customer experience. If you’re wondering what you need to do to rise up the search engine rankings, read on.
Title tags and meta descriptions are still important in SEO. Essential for informing people what a page is about and how relevant it is to their search term; they can often be the difference between someone clicking on your link or heading elsewhere. Tags and descriptions should include your target keywords, but these should appear naturally. If you attempt to ‘stuff’ keywords into any of your content, chances are that Google will detect this. This could lead to you being penalised and sent down the rankings.
Today’s internet users expect sites to load quickly and easily across all devices. Google has also become more efficient at rewarding sites that are optimised for mobile use and deliver a great customer experience. If your site is loading too slowly, is hard to get around, or hasn’t been optimised for devices like tablets and phones, Google may penalise you with lowly rankings.
Ensuring your site looks great is vital. Avoid using intrusive popups that compromise the user experience but try to use white space where possible to keep your site looking tidy and easy to comprehend. Getting backlinks from authoritative sites is also advisable. When your site is linked to on a quality site, this implies that your site is highly credible too.
Another way to get better SEO rankings is to use internal links. These links give Google a better idea of what your content is about. When you link from most popular pages on your site to those that haven’t been visited as much, you can get more views for these. H1, H2, and H3 subheadings also help Google to interpret your content more efficiently whilst providing a better experience for your readers.
Not all of your content has to be lengthy, but more and more companies are seeing better results after posting detailed long-form blogs and articles. If you are adding long-form content to your site, make sure everything is genuinely informative. Posts with over 3000 words are likely to get more traffic, shares, and backlinks than shorter articles. However, you shouldn’t simply waffle to reach this word count. The content has to be genuinely relevant and useful to be effective for SEO. You don’t need to create lengthy articles all the time, but even one or two of them could make a big difference to your fortunes.
The above methods can help you to improve your search engine success in 2020. SEO strategies can be incredibly time-consuming and require a great deal of work. If you need help with rising up the search engine rankings, why not contact Need More Clicks? Our team of SEO professionals can use a range of ethical white hat techniques to get you to where you want to be.