Need More Clicks was founded by Andy Roberts after successfully building and marketing his own online software business, where he first discovered the commercial value of SEO and search marketing.
Before founding Need More Clicks, Andy Roberts successfully built and marketed his own online software business, generating more than £500,000 in sales within three years. It was while growing that business that he discovered the power of SEO, using search engines to generate enquiries and sales long before digital marketing became the industry it is today.
Andy began using SEO to grow his own software business in 2002, learning first-hand how online visibility could transform a business. Those practical skills and commercial results led to the creation of Enhancement Technology in 2008, helping other businesses improve their online visibility and generate more enquiries through search.
As the business evolved and search marketing became its primary focus, Enhancement Technology was rebranded as Need More Clicks in 2012. Today, Need More Clicks works with businesses across Doncaster, South Yorkshire and throughout the UK, helping them generate more enquiries through SEO, Google Ads and improving their visibility across AI-powered search platforms.
Andy Roberts has been using SEO since 2002 and has spent more than two decades helping businesses improve their online visibility through search.
During that time, search has changed dramatically. Google’s algorithms have evolved, mobile devices have transformed the way people search and artificial intelligence is beginning to reshape how businesses are discovered online. Throughout every change, Andy has continued to adapt, refine and develop strategies that keep clients visible where it matters most.
What hasn’t changed is the objective.
Helping businesses generate more enquiries, more phone calls and more customers through effective search marketing.
Need More Clicks is deliberately different from many digital marketing agencies.
Rather than growing into a large agency with multiple account managers, we’ve chosen to remain a specialist consultancy working with a relatively small number of businesses. Today we work with around 25 clients, allowing every campaign to receive the personal attention it deserves.
When you work with Need More Clicks, you’ll always deal directly with Andy Roberts. Every SEO strategy, technical review, Google Ads campaign and recommendation is personally developed and overseen by Andy, giving every client direct access to more than two decades of practical SEO experience.
Many of our clients have worked with us for years, and almost every new enquiry we receive comes through recommendation or word of mouth. We believe that’s one of the strongest endorsements any business can receive.
We believe long-term relationships are built on trust, honest advice and delivering measurable results. Many of our clients have worked with us for years because they know they’ll always receive straightforward recommendations based on what’s best for their business, not what’s easiest to sell.
One of the biggest misconceptions about SEO is that there’s a magic formula that works for every business.
There isn’t.
Even businesses operating in the same industry often require completely different strategies because their customers, competitors and objectives are different.
That’s why Need More Clicks has never believed in off-the-shelf SEO packages or one-size-fits-all solutions. Every campaign starts by understanding your business, your market and how your customers actually search online before developing a strategy that’s tailored specifically to your goals.
Whether we’re improving technical SEO, creating authoritative content, strengthening your Google Business Profile, managing Google Ads or helping your business become more visible within AI-powered search platforms, every recommendation is focused on generating measurable business growth.
Since Andy first started using SEO in 2002, search has evolved beyond recognition. We’ve seen major changes in technology, user behaviour and the way Google understands websites, and today AI is transforming search once again. Rather than chasing every trend, Need More Clicks focuses on understanding which changes genuinely matter and adapting strategies that continue to deliver long-term results for our clients.
More than twenty years after Andy first started using SEO, the motivation remains exactly the same.
There is still nothing quite like hearing from a client who’s receiving more phone calls, generating more enquiries or celebrating their busiest month because of improvements we’ve made to their online visibility.
That feeling is exactly the same today as it was when Andy sold his very first piece of software online.
Helping businesses receive more phone calls, more enquiries and more customers is still the most rewarding part of what we do. More than twenty years after Andy first discovered the power of SEO, making a genuine difference to a client’s business remains exactly what drives Need More Clicks today.
It still is today.
2001 – Began selling software online.
2002 – Started using SEO to grow an online software business.
2008 – Founded Enhancement Technology.
2012 – Enhancement Technology became Need More Clicks.
Today – Helping businesses across Doncaster and the UK generate more enquiries through SEO, Google Ads and AI-powered search.
Of course, you’ll only really discover what Need More Clicks is like when we work together. If you like what you’ve read and would like to discuss your business, I’d be delighted to hear from you. Call me on 01302 211 450 or get in touch through the website.

Presenting an SEO Seminar for Doncaster Chamber