If you’re running a solar installation business in Doncaster or anywhere in Yorkshire, you don’t need me to tell you how competitive it’s getting. You’re probably seeing more ads from national companies, new local installers popping up, and customers shopping around online before they ever pick up the phone.
The truth is — having a website isn’t enough anymore. It has to work for you.
And that’s where SEO comes in.
I’ve been doing SEO for well over a decade now. Before it became the buzzword it is today, I was already helping small businesses climb the rankings and start showing up where it counts — on Google.
Over the years, I’ve worked across dozens of industries, but the solar sector really hits that sweet spot:
🔸 High-value services
🔸 Local intent
🔸 A customer journey that starts online
I know how to help solar companies get found. More importantly, I know how to turn that visibility into actual enquiries — not just empty traffic.
Let’s keep it simple. People who search for things like “solar panel installer near me” or “solar company Doncaster” aren’t just browsing. They’re either ready to buy — or nearly there.
And if you’re not showing up when they search, someone else will be.
Local searches = local leads
The good news? Most customers don’t want to go with a national chain. They want someone nearby who knows the area, understands their roof types, and can offer real support. That’s why local SEO — the kind that gets you in the map listings, not just the bottom of page one — is so valuable.
Every SEO consultant’s got their own way of working, but here’s what I focus on when I work with solar firms in Yorkshire:
First, we sort the foundations. That means checking how fast your site loads, whether it works properly on mobile, and making sure Google can read it clearly. You wouldn’t install solar on a house with dodgy wiring — and SEO works the same way.
Then we make sure you’re visible where it matters. I build out local landing pages for areas like Doncaster, Gainsborough, and beyond. I also optimise your Google Business Profile and local citations so your name shows up consistently across the web.
It’s no good having a site that says “we do solar” and expecting Google to do the rest. I create properly structured service pages for your core offerings — things like domestic solar installations, commercial solar systems, and battery storage.
Then I back that up with blog content that answers real questions:
This builds trust before they call you.
I won’t bore you with the technicalities, but backlinks still matter. The key is getting good ones — from trusted sites, local directories, and relevant blogs. No spammy stuff, no random overseas directories. Just the kind of links that Google expects a genuine, established business to have.
I don’t sell one-size-fits-all packages. I’m not an agency hiding behind dashboards and jargon. When you work with me, you deal with me.
I’ll tell you exactly what’s holding your site back, what your competitors are doing better than you (and how to fix it), and where the quick wins are.
Most of my clients stay with me long-term — not because they’re locked into a contract, but because they see the leads coming in and the phone ringing.
If you’re a solar company in Doncaster, Rotherham, Wakefield, or any part of Yorkshire — and you’ve got a half-decent website but no idea why it’s not getting you work — we should talk.
Maybe you’ve tried SEO before and weren’t impressed. Maybe you’ve relied on word of mouth up to now, and it’s just not enough anymore. Or maybe you just know that showing up at the top of Google is where your future customers are.
Whatever your reason, I can help.
I offer a free, no-pressure SEO review for solar installers. I’ll take a proper look at your site, tell you where you stand, and show you what needs doing — in plain English.
Whether we end up working together or not, you’ll walk away with more clarity than you had before.
Drop me a message if you’d like to get started.
Frequently Asked Questions
SEO helps your solar business show up when local people search for things like “solar panel installers near me” or “renewable energy Doncaster.” By getting your business to the top of Google, you attract more high-quality leads without relying on ads or cold outreach.
Both have their place — but SEO builds long-term visibility that keeps working even when you’re not spending. Many solar companies use ads to start, but invest in SEO for sustainable, compounding growth over time.
It depends on your competition and how established your website is. Some sites see traction in as little as 4–6 weeks, but a realistic SEO campaign builds solid momentum over 3–6 months — especially for local search terms like “solar installers Yorkshire.”
Yes, if you want to rank in those areas. Creating location-specific landing pages (e.g. for Doncaster, Wakefield, or Leeds) helps Google understand where you operate and improves your chances of appearing in the map pack and local searches.
I work with you directly — no juniors, no templated strategies. I’ve been doing SEO for over a decade, and I specialise in niche, service-based businesses like yours. That means less fluff, more results, and someone who actually understands what your customers are searching for.
