What is Search Engine Optimisation (SEO)?

| 8th January 2012

SEO is the way website owners try and get enhanced listing in the search engine results pages, because as we all know the higher, your website appears, the more clicks and visits you get.

The article above talks about a very small part of On Page SEO, the major factors in any SEO campaign cover a wide spectrum of activity and the service we offer covers all the fundamental steps you’ll need to take to give your website the best chance of appearing high in the search engine rankings.

If you’d like to know how we can help you visit www.needmorelicks.com but what follows is a concise list of the major topics you’ll need to consider, bear in mind the list below is a very brief summary.


How do people wanting what you do search for you and your products? Make sure you target relevant keywords that have the right balance between searches and competition – this is vital


Write pertinent, different and relevant Meta Page Titles, Page Descriptions, Headings and content for all your website pages. Make sure you cover everything especially image optimisation as talked about in the article above.

Google likes relevancy

This means keeping your content up to date. Remember the more relevant a website is the better Google likes it. There’s nothing worse as a user going to a website and the latest news is April ’08, well Google doesn’t like it either, keep your site updated with regular, interesting valuable news and Google will reward you!

Off Page

One of the most important factors that Google uses to rank websites is backlinks i.e. the number of links coming from other websites to yours whether they be links in articles, directories, business pages or other platforms. Google sees these a bit like referrals for you and very generally speaking the more you have the better for your Google ranking, but like a lot of things in SEO this is not straight forward.

Social Media

Social Media in inescapable these days and you need to get involved on the major platforms such as Facebook, Twitter, LinkedIn and You Tube. Give good, credible advice and demonstrate your expertise. Don’t be tempted to sell overtly, instead give help and establish yourself as an expert in your field.


Make sure you have some sort of analytics package installed on your website, such as Google Analytics which is free through your Google account. If you haven’t got one, then getting one is easy all you have to do is sign up.

Analytics lets you track huge amounts of data about your website from the keywords people used to get there to the pages they viewed and the time they spent on your site. Tracking this data over time will tell you many things about how your website performs and the key to this is making sure you use the information to make tweaks to your site to build on your current performance and make your website even more compelling to end users and the search engines.


We’ve mentioned reviewing what you do in the case of Google Analytics but you should be constantly looking for ways to improve your website. Talk to family, friends, customers, suppliers. Canvass opinion about how your site looks, feels and performs. If you run an ecommerce site, run some dummy sales on it and go through the process, make sure you’re doing everything you can to help people go through the buying process.

SEO is not a one off piece of work, you’ll need to work at it constantly and the fact Google changes the way it ranks website almost constantly, means the games always changing – so keep at it, because if you don’t, you competitors will!