Helping your business get found in AI-powered search

Search is changing faster than ever before.

While Google remains the world’s largest search engine, more people are now asking questions directly in AI assistants such as ChatGPT, Google Gemini, Claude and Perplexity to find businesses, products and services.

That means online visibility is no longer just about ranking well in Google. It’s also about ensuring your business is understood, trusted and recommended by AI-powered search platforms.

At Need More Clicks, we’ve been helping businesses improve their online visibility since 2002. As an Otterly Agency Partner, we combine more than two decades of SEO experience with specialist AI Visibility tools to help businesses understand how they appear in AI-generated search results and identify opportunities to strengthen their online presence.

What is AI Visibility?

AI Visibility is the process of improving how your business is understood and referenced by AI search platforms.

Unlike traditional search engines, AI assistants don’t simply display a list of websites. They analyse information from multiple trusted sources before generating an answer.

If your business isn’t well understood, consistently referenced or recognised as an authority within its industry, it may not appear in those recommendations.

Improving AI Visibility helps businesses strengthen the signals that AI platforms use when deciding which companies to mention.

Why we’ve partnered with Otterly

Need More Clicks is proud to be an Otterly Agency Partner.

Otterly is one of the leading AI visibility platforms, helping agencies monitor how businesses appear across leading AI search platforms.

The platform allows us to understand how businesses are being represented within ChatGPT, Google Gemini, Claude and Perplexity, monitor changes over time and identify opportunities to improve AI-generated visibility.

Combined with our SEO experience dating back to 2002, Otterly gives us valuable insight into how search is evolving beyond traditional rankings.

AI Visibility and SEO work together

AI Visibility doesn’t replace SEO.

It builds upon it.

The strongest businesses in AI-powered search are usually those with strong websites, authoritative content, recognised brands and good visibility in traditional search.

That’s why our approach combines technical SEO, content strategy, Google Business Profile optimisation, entity development and AI Visibility into one long-term strategy.

Rather than treating AI as something separate, we help businesses build the authority that benefits both Google and AI search platforms.

Who is AI Visibility for?

AI Visibility is ideal for businesses that rely on trust, expertise and recommendations to generate enquiries.

Whether you’re a local business serving Doncaster and South Yorkshire or a company operating nationally, understanding how AI platforms describe your business is becoming an increasingly important part of digital marketing.

If potential customers are asking AI assistants questions about your industry, your business should be part of the answer.

Why choose Need More Clicks?

Andy Roberts has been working in SEO since 2002 and has seen search evolve through every major change over the past two decades.

From Google’s earliest algorithms to today’s AI-powered search experiences, the objective has always remained the same: helping businesses become more visible to the right customers.

As a Google Partner and Otterly Agency Partner, Need More Clicks combines proven SEO expertise with modern AI Visibility strategies to help businesses remain competitive as search continues to evolve.

Frequently Asked Questions

What is an Otterly Agency Partner?

An Otterly Agency Partner is a digital marketing agency that uses the Otterly platform to monitor and improve how businesses appear across leading AI search platforms.

Can ChatGPT recommend my business?

Yes. AI assistants regularly recommend businesses when users ask for products, services or professional advice. The likelihood of being recommended depends on many factors, including your online authority, website content and wider digital presence.

Is AI Visibility replacing SEO?

No. SEO remains the foundation of online visibility. AI Visibility builds on that foundation by helping businesses improve how they are understood and referenced by AI-powered search platforms.

Do local businesses need AI Visibility?

Yes. Local businesses are increasingly appearing in AI-generated recommendations when people ask for services in a particular town or city. Strengthening your AI Visibility helps improve your chances of being included.

Why work with Need More Clicks?

Need More Clicks has been helping businesses improve their online visibility since 2002. By combining over two decades of SEO experience with specialist AI Visibility tools and our Otterly Agency Partnership, we help businesses prepare for the future of search.

I actually think this page could become an important differentiator for you. Most agencies are either talking about AI in vague terms or simply announcing they’re an Otterly partner. This page explains why it matters, demonstrates that you understand the shift in search behaviour, and naturally associates Need More Clicks, Andy Roberts, Doncaster, South Yorkshire, Otterly, AI Visibility and SEO in a way that’s useful to both visitors and search engines.