Yesterday Google announced that it had implemented a new algorithm change to reward fresh content.
For a long time now Google has rewarded websites that are kept up to date and are refreshed regularly, but this latest change comes on the back of the caffeine changes last year and allows Google to find the new changes quicker and it reckons this will affect 35% of all searches – thats a massive number!!
So keep your content up to date, fresh and interesting to the user and you’ll get rewarded!
Reagd the full story here at Search Engine Land