Google -What gives – Are you serioooooous??!!

| 5th February 2014

OK, big G, we’ve known each other for a while now, I love you, well, in the kind of way that I love my older brother who I don’t talk to or see that much, we’re sort of related, one minute you’re kind of there for me, the next you treat  me like a rabid dog.

OK, don’t get me wrong, I’m no newbie, I’ve been working on optimisation since 2001 when Google Ads were first launched, I’ve been through the highs and lows, the ups and down, the updates and the non-updates but I may be finally losing it!!

google search resultsThis is a screenshot from a client’s Goal traffic graph from analytics for the last 12 days or so

Fellow SEO professionals, you’ll understand the frustration – everything is going great then bam!! Down it goes, you face all sorts of questions from your client, then after a week of sweating, of questioning yourself, it recovers to better levels that it was before!!

Don’t get me wrong, I’m grateful that like Lazarus we’ve made a storming recovery, and maybe it’s just the normal shake out from another tweak to Panda, but it’s rather quite frustrating!!!!

I know Google wants us all doing PPC (Pay Per Click) and yes we do that as well, but your organic results are doing head in!!!

Ok, rant over – until the next time!!!