OK, don’t get me wrong, I’m no newbie, I’ve been working on optimisation since 2001 when Google Ads were first launched, I’ve been through the highs and lows, the ups and down, the updates and the non-updates but I may be finally losing it!!
Fellow SEO professionals, you’ll understand the frustration – everything is going great then bam!! Down it goes, you face all sorts of questions from your client, then after a week of sweating, of questioning yourself, it recovers to better levels that it was before!!
Don’t get me wrong, I’m grateful that like Lazarus we’ve made a storming recovery, and maybe it’s just the normal shake out from another tweak to Panda, but it’s rather quite frustrating!!!!
I know Google wants us all doing PPC (Pay Per Click) and yes we do that as well, but your organic results are doing head in!!!
Ok, rant over – until the next time!!!