The foundation of all marketing, know what you sell, know where your crowd is and go and get them!
Our friend Google is exactly the same.
Earlier this year, Google’s head of search, Amit Singhal talked though how search works and how Google is always trying to keep upto date and any of you that have been on one of our SEO Courses will know – relevancy is king.
In short, what value does your website deliver.
As summed up in the article below…
What is the additional value the visitor gets from that site beyond just a skeleton answer? Ultimately, it’s those sites that provide that something extra that Google wants to showcase on the first page of search results.